1 Plus

The Boyfriend

Some of us thought we’d never see it again, but yes ladies that denim inspired 80’s look is back. Only this time we’re calling it, the boyfriend jean.

This boyfriend look – doesn’t have to be so masculine after all, believe it or not you can make this look very sexy and feminine! Your boyfriend is going to wonder when you got into his closet ;) Don’t forget to wear it with your MXM boyfriend cardigan and for that finishing touch roll up the bottom and match them with your sexy high heals or even cute ballet flats!

Ps: Every celebrity is doing it! Check it out.

 Fashion experts report its a must-have in every women's closet!!

THE SKINNY

You asked. MXM Delivered.

The SUPER SKINNY Jean
(In selected MXM stores)

Let the Super skinny jean become your new found love.
Made especially with YOU in mind, to shape and flatter your body!


The skinny gives you the ability to look sexy and confident effortelessly. When you pair them with the right piece they can flatter any figure. The lean look from hip to ankle makes the leg look longer, which makes you look taller and slimmer! Wear your new favorite jeans with a great tunic or longer shirt, like the MXM long boyfriend cardigan (see below). And dont forget, skinny jeans always look adorable with a pair of ankle boots or balerina!
Put on your skinny jeans and find out exactly what I mean!




http://www.1-plus.com/mxm-denim-super-skinny-jean_stcVVproductId92298553VVcatId487091VVviewprod.htm 

 

Last week, Addition Elle stores across Canada decided to take a fresh approach to help shake those winter blues.  You may not have noticed, but in-stores and online a plant has been growing for over a week. It’s our inspiration to think spring, rebirth, and newness.

So visit Addition Elle's website to watch fashion come to life at your favorite plus size retailer.  You'll also find new arrivals in our Spring assortment of plus size tops, lingerie, activewear & capris.  

And on February 3rd see our plant, and our collection, in full bloom, You'll be pleasantly surprised! 

"I've always felt it was my mission to expand the narrow perceptions of beauty," says Banks.  She tries  to "challenge industry and universal standards" by "celebrating non-traditional beauty" and stressing the importance of inner beauty.

The criteria?  Contestants must wear size 12 to 20, be between thirteen and nineteen, 5'9" or taller, oh, and American. 

That's OK, Canadian full figure women had their opportunity last year during Canada's Plus Size model search :), sponsored by Penningtons, Addition Elle & MXM along with Specs Model Agency & Lou Lou Magazine.  You've seen the finalists featured in our Fall advertising campaigns.

Tyra's finalists & the grand prize winner will be announced on her talk show early March. 

If done well, this search may help plus size teens uncover their inner beauty and encourage impressionable, curvy girls to realize that a fit, healthy size 16 is as stunning as a size 6.

We'll be watching....


 

An update on the Jessica Biffi collections, exclusive to Addition Elle & MXM.  The collections will launch at Toronto’s LG Fashion Week in March, and will be available in select stores across Canada starting April 1st, 2010.  You'll also be able to shop these hot new styles online at 1 Plus in April.

 
Remember Jessica Biffi? She was the second place winner of last season's Project Runway Canada, and we followed and celebrated her creativity & success.

Now she is working with Addition Elle and MXM  to develop two signature collections of plus size fashion that will premiere in select stores in April 2010. 

"It's a dream come true" she said as she jet setted in to Montreal to put some finishing touches on her styles. Jessica's design signature style includes pleating, surface detail, draping & clean lines.  We're looking forward to the big "reveal" soon, stay tuned for more details.

Living the Brand – with our Dynamic Casual Buying Department

                            Brands represent the sum of all valuable qualities of a product to the consumer. There are many intangibles involved in business, intangibles left wholly from the income statement and balance sheet which determine how a business is perceived. The learned skill of a knowledge worker, the type of facing, the type of stitch: all may be without an 'accounting cost' but for those who truly know the product, the difference is incomparable.

 Failing to recognize these assets that a business, any business, can create and maintain will set an enterprise at a serious disadvantage. To get a sense of what a brand is, just stop and think like a customer.

 Addition Elle Brand Ambassador, Josie Fasciano is spotlighting the teams who are 'dedicated to enhancing the image of plus size women' each week.

SPOTLIGHT of the WEEK: Addition Elle's CASUAL BUYING DEPARTMENT

Meet Addition Elle’s Casual Buying Department – a group of talented, dynamic and detailed oriented people. Buyers, supported by their Assistants and Merchandising Assistants, work very hard to develop the best casual products that our customers would fall in love with. As a team they analyse, develop, seek, modify, try-on, test, review… they do everything they can to offer the best of the best!  They take their role seriously. They listen and care about our customers’ needs. You will be amazed by the casual products in our stores… Make sure you visit our stores for spring 2010!  

• Toss colorful accessories over a sweater or jacket to give you a little lift.        Pashminas and chunky jewelery can add color and update your look with           minimal effort.
  
  
   
• an eye-catching print can add new life to your little black outfit.  White or light color grounds will give your skin a fresh glow.

• Speaking of skin, this may be the time to expose a little, inviting the illusion of Spring into your mindset.  Opt for
  Addition Elle's new plus size top - soft, comfortable, and 
  the cut outs make it just a little sexy. 

• Remember that leggings are a fun way to update your wardrobe. Wearing them  under long sweaters, short skirts, tunics or boyfriend jackets instead of dress pants or jeans will give you a whole new look.

It's time to beat the winter blues ladies --- pop up your full figure outfits up with color and start counting down (how many days?) to Spring!
 

Addition Elle Brand Ambassador, Josie Fasciano is spotlighting the teams who are 'dedicated to enhancing the image of plus size women' each week.

SPOTLIGHT of the WEEK: Addition Elle's CUSTOMER SERVICE DEPARTMENT

This small team handles four of the Reitman brands and three online stores.

Baring in mind that a customer who receives bad service will most like tell 10 people versus a good experience being passed on to 1 or 2 people, this department manages with efficiency and professionalism to respond to an average of over 12,000 inquiries per month within 24 hours.  

 They not only represent the company but also represent the customers and will always resolve issue with evenhandedness to both the customer and the company.

A quick stroll through the department and it’s easy to see that the team really enjoys what they do and when you like what you do it ceases being work.  Kudos to a group of people who are relentless in their work to make our customers feel valued and delighted!