Good Day Everyone and Happy Summer, it finally arrived.
At a meeting the other day we were discussing the word value for our plus women customers. I do not think value has a different definition if you are a plus woman but there may be additional dimensions to providing good value.
Is it more then low prices or competitive prices? Is it about good quality products that look great every time you put them on? Is it about about having the size of the item you want to buy all the time? Is it about providing one to one service?
Personally I think it is the combination of them all but I would love to hear your thoughts and definition of value when shopping for plus fashions and what value elements persuades you to become loyal to a store or a brand? What value must we provide to make you an Addition Elle , MXM or a Penningtons brand advocate?
Here are some examples that I think demonstrates value or actually the lack of it from a real plus shopper. (I took these from a blog post)
"You go to the mall and visit the one store that carries sizes more than 1X. You browse the racks and find a nice pink blouse you'd really love to buy, and they DO have plus sizes, but YOUR SIZE PINK BLOUSE IS MISSING. ARRGH!"
"Or, you might find a pretty black bra that you'd love to have, but they are out of the 42DD. Plus size clothing can be Pure Frustration."
"At first glance it looks like the big and beautiful store has a lot of items, but when you take into account that each item probably is displayed with 4-6 sizes, there really isn't that much in one store. Even the big chain stores like Target, Walmart and K-Mart really have a limited supply of plus size clothing. And most of it isn't very stylish."
The last example is far too common where product or services are advertised and when you get to the store the reality is that there is no substance to their committment to have the product assortment.
Addition Elle opened its first store in St-Bruno, Quebec in 1979 - 30 years ago. In the last 3 decades, the plus size fashion clothing store has grown to 131 locations across Canada, and now offers their customers 
On Sunday April 26Th, the 
'There is nothing more appealing than body confidence', said Sophie her pre-fashion show rally, 'show them that you are comfortable - not only in the clothes but also with your curves - and have fun!' - and the models did.
Choose trendy 
Sunny's Alexander the Great 
