I write this addition to my blog on Black Friday. The day when retailers in the US offer fantastic deals for the annual stampede of post US Thankgiving shoppers.
I hope everyone finds the plus sized fashions that they have wanted all season at great prices.
Prices, promotions, product assortment, store experience, loyalty programs;  what drives you to shop your favorite plus size women's store or website? Over the last couple of weeks Addition Elle's and Penningtons' business had slowed a bit. Maybe it's the economy but on top of our already great prices we offered two promos over the last two weekends , "we pay the tax" and 25% off everything. Why didn't you all drop by "your" local store or the online store?
The latest women's plus denim, sweaters, fleece and active wear ,sleepwear and outerwear were at the lowest prices of the season.
Over the last few days we have been meeting and one of the key takewaways was that we need to communicate our terrific prices better. We do not feel we are communicating the price benefits well enough. Are we addressing what you have been wanting? Would love to hear from you.