Do you remember the billboard campaign?
At the time (and today) Addition Elle started using the tag-line, "Make a Statement" where one of the activities was to ask for an inspiration and body confident quote from our plus size customers.
Our President Kerry Mitchell wrote at the time on the results of this campaign.
Learning Curves
"When we asked our Customers to "Make a Statement" we never dreamed you'd respond like this. In the last year we've received thousands of inspiring words from Addition Elle women across Canada. We started this journey with the idea that it was time to celebrate our bodies, our beauty abd our individuality and it is clear that you agree. These words are your words, your feelings and they are absolutely fabulous."
I would like to share a few of these words and phrases with you.
"Curves are the body's natural art"
"Beauty is confidence in any size"
"My curves are my canvas"
"A smile is a curve. I am grinning like crazy"
Web Article:
As a plus-size woman, I’ve gone through a real journey to discover and claim my own beauty, which I think is okay, since even Oprah Winfrey seems to struggle with that same issue — and hey, she’s OPRAH for heaven’s sake. But when I look back, it was really a situation that began, and ended, with me. First of all, other people always thought I was pretty (and I don’t just mean my mom!). And except for the once-in-a-blue-moon comment about my weight, I was often complimented on my beautiful face, great complexion, and fun and friendly disposition. In the end, I had to admit that it was something inside of me that held back and refused to see the incredible woman I was - inside AND out.
In a nutshell, the problem was that I was eternally “on hold” — deep inside, I always thought that I would only “really” be attractive to other people after I lost weight. And following along that line of thinking, I simply put a lot of my life on hold.
Thankfully, over time, that has all changed.
Part of it has been a much improved level of self-confidence and self-acceptance. I also remind myself that feeling beautiful is a struggle that many women face, regardless of their size. So over time, I grew some gratitude to go along with my knowledge that I was a beautiful woman.
With that newfound self-confidence in place, it made room for the other part of my self-discovery - fueled by the full figured fashion world.
Plus-size women have definitely had a terrific revolution in the clothing industry over the last decade.
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