Happy Holidays to everyone
In my last post I said I would talk a bit about these two speciality size ranges within the already specialty size business of plus sizes.
Addition Elle, Penningtons and MXM all carry petite pants (and capris in summer) and tall pants are carried in select stores in select basic pants and denim. Tall sizes for women (plus or regular) is the fringe business within an already fringe business. To be brutally honest we can not invest inventory in the tall sizes as our experience has shown that we do not sell what we carry for the very reason we either a. have the inventory in the wrong stores or b. the few tall plus customers we do have on our database do not like what we carry. Have we given up on Mrs. Tall Plus? no we will continue to carry some pants in select stores and we will always have the sizes in the online store.
One thing we do though is ensure that our regular pants have generous inseam lengths.
Within plus size petite sizes over 50% of our bottom business is petite.
I can tell you that our petite top sales are just ok. It is a tough business to address.
In Addition Elle ,select styles are purchased spec'd to petite sizes. In Penningtons and MXM the petite plus customer is served through various lengths of tops in the tshirt and blouse departments. Pennigtons also provides a few styles of petite plus sized outerwear/coats.
We have found through studying our sales and by reviewing our database customer information that our tall customers are younger then the average customer and they are likely to be in western Canada. Our petite plus customers are older are likely to be in Ontario and Quebec.
I would welcome any comments from you. Ms.Plus Tall and Ms. Plus Petite.
In my last post I said I would talk a bit about these two speciality size ranges within the already specialty size business of plus sizes.
Addition Elle, Penningtons and MXM all carry petite pants (and capris in summer) and tall pants are carried in select stores in select basic pants and denim. Tall sizes for women (plus or regular) is the fringe business within an already fringe business. To be brutally honest we can not invest inventory in the tall sizes as our experience has shown that we do not sell what we carry for the very reason we either a. have the inventory in the wrong stores or b. the few tall plus customers we do have on our database do not like what we carry. Have we given up on Mrs. Tall Plus? no we will continue to carry some pants in select stores and we will always have the sizes in the online store.
One thing we do though is ensure that our regular pants have generous inseam lengths.
Within plus size petite sizes over 50% of our bottom business is petite.
I can tell you that our petite top sales are just ok. It is a tough business to address.
In Addition Elle ,select styles are purchased spec'd to petite sizes. In Penningtons and MXM the petite plus customer is served through various lengths of tops in the tshirt and blouse departments. Pennigtons also provides a few styles of petite plus sized outerwear/coats.
We have found through studying our sales and by reviewing our database customer information that our tall customers are younger then the average customer and they are likely to be in western Canada. Our petite plus customers are older are likely to be in Ontario and Quebec.
I would welcome any comments from you. Ms.Plus Tall and Ms. Plus Petite.
Powered by Compendium Blogware
Comments for Tall and Petite as it relates to Plus Sizes