Positively Plus!

I enjoy spending time in our stores as it gives us the opportunity to interact with customers and get their comments firsthand.

Saturday, while shopping for a new winter coat, I met Leanne from Ottawa, who had driven in to Montreal for a day of plus size shopping.  'Addition Elle is like a candy store' she said, as she perused the Fall and Holiday collections. 

Leanne travels extensively and
needs clothes that are easy to
coordinate and travel well.

Basic black is a staple in her
wardrobe, along with crinkle
blouses - she loves the fact
that these wash & drip dry -
even in the desert, she said. 
Very low maintenance! 


A confident plus size woman, Leanne was looking for color and updated fashion.  'I don't want to look like my grandmother' she remarked as we discussed how full figure women have moved from from head to toe black to bright, energetic color.  I was inspired by her choice of a red wool coat, and picked up a purple wool jacket for myself. 

Leanne took a few plus size dresses into the fit room.  The little black dress can move from daytime to evening with a simple change of accessories, great for travel.  She also tried Addition Elle's Vita, the new generation of pull on pants; so comfortable & ideal for those long transatlantic flights.  

I picked up a few sweaters, a cute little Joseph Ribkoff knit skirt and some great feedback from a delightful customer.  All in all a great morning! 

It's easy to dress for success when you have a little black plus size dress in your wardrobe.  

The Fall dress collection at Addition Elle features styles that take you from day to evening with just a little accessorizing.  A suit jacket over a cowl neck shift dress makes it perfect office wear, remove the jacket & add a string of pearls & head out to a 5 a 7. 

The "2fer" combines the look of a blouse and skirt, with none of the tucking & pulling - giving you perfectly smooth lines.    

Plus size women know the figure flattering advantages of shearing and wrapping. This  three quarter sleeve knit wrap dress offers all day comfort and ease of movement.  A  crossover front elongates the neckline, and accentuates your assets!



 

You met Sophie in an earlier blog, (Happy Anniversary St Bruno, April 2009)  when she hosted the 30Th anniversary fashion show at our St Bruno store. 

She moved to our flagship store recently and held her first (of many) Addition Elle Ste. Catherine Street Fall Fashion show yesterday evening.  Kudos to both Sophie, and her amazing team on an extraordinary evening! 

Over 100 loyal and new customers framed the runway as our staff and customers showcased Addition Elle and MXM Fall plus size fashion.   The show started with key pieces from the City collection, and worked through MXM's trendy plus size outfits- with lots of 'oohs and aahs' as the curvy ladies sashayed down the runway.

Our models took the stage wrapped up in Addition Elle Winter coats and jackets.  Beautifully accessorized with warm & cozy scarves, gloves and capes - the women then peeled off the outerwear to uncover a collection of Fall sweaters in a rainbow of warm weather colors.  Purples, Reds and Oatmeal, stripes and argyles, lightweight and bulkier knits all paraded down the runway.  Bonus? Outerwear and sweaters are on sale this week - 25% off. 

Modern yet classic suiting and separates from Michel Antoni took over, with perfectly coordinated wear to work fashion and accessorizing tips. Tweed, plaid, herringbone - luxurious fabrics layered over this season's perfect white shirt, colorful turtlenecks and fashion blouses, adorned with trendy multi chain and chunky necklaces. 

Behind the scenes, the ladies prepared for another designer segment of the fashion show, with help from the Ste. Catherine street team.  Guests were thrilled that the dynamic Simon Chang made a guest appearance, and applauded his exclusive to Addition Elle plus size collection which includes graphic prints, bright colors and his signature trendy jackets and bottoms.

The unique, multi dimensional style of Joseph Ribkoff followed.  A Canadian fashion designer who celebrates the essence of femininity and offers soft yet elegant figure flattering fashion for work and evening wear. 

The 'last dance' included stunning plus size cocktail and evening gowns, and several versions of the little black dress -all show stoppers.  A great way to end the show & start the party as our guests dashed off to the fitting rooms with their preferred outfits and started building their Fall wardrobes. 

Many took advantage of our bra fit experts and found a perfect bra in support (pardon the pun) of Addition Elle's bra promotion during our Breast Cancer fundraiser. 

Photos to follow shortly!
 

Release the hounds! 

Houndstooth checks originated
in woven wool cloth of the
Scottish lowlands.  Today
the houndstooth pattern
is used to make fashion
statements in in a variety
of fabrics.

Pick up a trendy houndstooth
plus size top and full figure
jacket at 1 Plus and make
your own fashion statement
this Fall!

October is Breast Cancer Awareness month, and the our team is proud to support the Canadian Breast Cancer Foundation. 

From October 1st through the 31st, $5 from the purchase of any two bras at Addition Elle or  Penningtons will be donated to the Canadian Breast Cancer Foundation. 

Customer support of this event has been extraordinary; over $90,000 was raised during  this event last Fall.  Will you partner with 1 Plus in the fight against breast cancer again this year?