Living the Brand – with our Dynamic Casual Buying Department

                            Brands represent the sum of all valuable qualities of a product to the consumer. There are many intangibles involved in business, intangibles left wholly from the income statement and balance sheet which determine how a business is perceived. The learned skill of a knowledge worker, the type of facing, the type of stitch: all may be without an 'accounting cost' but for those who truly know the product, the difference is incomparable.

 Failing to recognize these assets that a business, any business, can create and maintain will set an enterprise at a serious disadvantage. To get a sense of what a brand is, just stop and think like a customer.

 Addition Elle Brand Ambassador, Josie Fasciano is spotlighting the teams who are 'dedicated to enhancing the image of plus size women' each week.

SPOTLIGHT of the WEEK: Addition Elle's CASUAL BUYING DEPARTMENT

Meet Addition Elle’s Casual Buying Department – a group of talented, dynamic and detailed oriented people. Buyers, supported by their Assistants and Merchandising Assistants, work very hard to develop the best casual products that our customers would fall in love with. As a team they analyse, develop, seek, modify, try-on, test, review… they do everything they can to offer the best of the best!  They take their role seriously. They listen and care about our customers’ needs. You will be amazed by the casual products in our stores… Make sure you visit our stores for spring 2010!