Brands need to provide customers with a consistent, compelling experience and everyone associated with the brand must understand its key dimensions in order to deliver this consistent experience.

 Addition Elle Brand Ambassador, Josie Fasciano is spotlighting the teams who are 'dedicated to enhancing the image of plus size women' each week.

SPOTLIGHT of the WEEK: Addition Elle's DESIGN DEPARTMENT

Working with the buyers, the design team translates ideas, interprets trends and develops designs, prints and styles. 

Their passion, dedication, creativity and talent are visble in the artwork created to enhance the image of a plus size women. 

They love what they do,  " But what is more important is that our customers will love the product we have created. This is our mission and that’s what fuels our passion."