Living the Brand - making it work - Positively Plus!

There are plenty of definitions of brands and branding. Some people think it is a logo, advertising, packaging, or the name of the product and service they buy. In fact, it is all of these things and more. To get a sense of what a brand is, just stop and think like a customer.

Addition Elle Brand Ambassador, Josie Fasciano is spotlighting the teams who are 'dedicated to enhancing the image of plus size women' each week.

SPOTLIGHT of the WEEK: Addition Elle's CAREER BUYING DEPARTMENT

The Career merchandising team travels the world and is constantly researching, looking for current fashion ideas that they can then interpret for the full figure customer. Think of them as your personal shoppers. Working hand in hand with the design & technical departments to provide comfortable, stylish pieces that not only enhance the image of the plus size woman, but answer the “what to wear?” question everyday. “Our work is exciting, creative, and ever changing, and we love every minute of it”.

Comments for Living the Brand - making it work

Tuesday, January 5, 2010 by christine:: first off i have to say that i do love your clothes, style, colors all that, but what i am disappointed in is the lack of skirts this year. i am a wearer of mostly skirts and dresses, by choice and would love to have a nice long jean skirt but am never able to find one. this past week i was in 2 of your stores here in BC and was only able to find 1 skirt in the whole store! very frustrating, a woman can one own so many black skirts! Any chance your spring line would include more skirts or dresses?
Thursday, January 14, 2010 by Laura:: Hi Christine, There is a definate trend to more skirts for Spring, and you'll see several pencil and wrap skirts in our Spring collection, hitting stores early February.