Branding allows a company to differentiate themselves from the competition and, in the process, to bond with their customers to create loyalty. A satisfied customer may leave, a loyal one is much more likely to stay. 

Addition Elle Brand Ambassador, Josie Fasciano is spotlighting the teams who are 'dedicated to enhancing the image of plus size women' each week.

SPOTLIGHT of the WEEK: Addition Elle's LINGERIE/SLEEPWEAR BUYING DEPARTMENT

The Lingerie Department works hard for our customers to provide the best possible options when it comes to comfort, fit and quality; always keeping pretty and feminine styling in mind.  They know that dressing well "from the inside out" helps our customers look great and feel confident.   The goal in sleepwear is to offer various themes and colors stories to suit all our customers’ different taste levels.  

The Lingerie team is "passionate about what we do and dedicated to enhancing the natural beauty of our AE customers!"