You met Sophie in an earlier blog, (Happy Anniversary St Bruno, April 2009)  when she hosted the 30Th anniversary fashion show at our St Bruno store. 

She moved to our flagship store recently and held her first (of many) Addition Elle Ste. Catherine Street Fall Fashion show yesterday evening.  Kudos to both Sophie, and her amazing team on an extraordinary evening! 

Over 100 loyal and new customers framed the runway as our staff and customers showcased Addition Elle and MXM Fall plus size fashion.   The show started with key pieces from the City collection, and worked through MXM's trendy plus size outfits- with lots of 'oohs and aahs' as the curvy ladies sashayed down the runway.

Our models took the stage wrapped up in Addition Elle Winter coats and jackets.  Beautifully accessorized with warm & cozy scarves, gloves and capes - the women then peeled off the outerwear to uncover a collection of Fall sweaters in a rainbow of warm weather colors.  Purples, Reds and Oatmeal, stripes and argyles, lightweight and bulkier knits all paraded down the runway.  Bonus? Outerwear and sweaters are on sale this week - 25% off. 

Modern yet classic suiting and separates from Michel Antoni took over, with perfectly coordinated wear to work fashion and accessorizing tips. Tweed, plaid, herringbone - luxurious fabrics layered over this season's perfect white shirt, colorful turtlenecks and fashion blouses, adorned with trendy multi chain and chunky necklaces. 

Behind the scenes, the ladies prepared for another designer segment of the fashion show, with help from the Ste. Catherine street team.  Guests were thrilled that the dynamic Simon Chang made a guest appearance, and applauded his exclusive to Addition Elle plus size collection which includes graphic prints, bright colors and his signature trendy jackets and bottoms.

The unique, multi dimensional style of Joseph Ribkoff followed.  A Canadian fashion designer who celebrates the essence of femininity and offers soft yet elegant figure flattering fashion for work and evening wear. 

The 'last dance' included stunning plus size cocktail and evening gowns, and several versions of the little black dress -all show stoppers.  A great way to end the show & start the party as our guests dashed off to the fitting rooms with their preferred outfits and started building their Fall wardrobes. 

Many took advantage of our bra fit experts and found a perfect bra in support (pardon the pun) of Addition Elle's bra promotion during our Breast Cancer fundraiser. 

Photos to follow shortly!